Teaching Yoga As a Profession – Consultants and Mentors

By Dr. Paul Jerard, E-RYT 500, YACEP

Not so long ago, Yoga teachers, in the West, taught small groups of dedicated students in basements, living rooms, garages, lofts, backyards, barns, or any other place that was convenient. As seasons changed, the location of the Yoga class might have to change too.

 

For example: If you live in a northern climate, teaching Yoga in an unheated barn might not be suitable as winter approaches. The same would be true if you live in an area where temperatures exceed 100 degrees Fahrenheit, during the summer months. Students, who can accept extreme temperatures and inconveniences, are the exception, but not the rule. As Yoga classes grew in the West, classes moved into Yoga studios, large ashrams, fitness centers, spas, and large public areas. Suddenly, Yoga became something that teachers could devote their whole day to. As a result, some part-time Yoga teachers became full-time teachers.

 

It was not uncommon to see Yoga teachers gathering in local book stores, libraries, and ashrams. The reason for these daytime gatherings was networking, mentoring, learning, and sharing information. Along came the Internet, with instant access to resources for teachers, such as streaming videos, forums, Blogs, and podcasts. Suddenly, there was a need for business consulting, Yoga coaches, and online mentors of teachers. Where would a Yoga instructor start to search for a consultant of teachers? A studio that survived three recessions and a pandemic might be a logical choice, if that lead trainer or director would share business and marketing knowledge.

 

If that option was not open, there were still a number of alternatives available, but let’s leap frog into the present. If you are looking for a Yoga teacher, consultant and business coach all rolled into one, you may want to make certain you are getting reliable knowledge. Consider the following criteria before hiring a consultant or coach that specializes in working with Yoga teachers.

Is the coach in question a Yoga teacher?

The person you hire may be a great consultant for local restaurants, but Yoga students are not exactly the same as a restaurant owner’s customers. Dedicated students are not motivated by the same methods as customers. Each business is unique and there are some similarities among all businesses, but it really helps when your consultant is a Yoga teacher.

 

Has the coach in question ever owned a successful Yoga studio or ashram?

There are business consultants who don’t know what Yoga is. If a consultant previously owned a large and successful chain of gas stations, would that information be relevant to teaching Yoga classes or running a studio? Almost every adult has purchased gasoline, at least once, because he/she had to – unless they lived right next to their place of employment, didn’t transport their children, have their food and clothing delivered, or own an electric car.  The point here is Yoga is not like gasoline or food. Energy and food are necessities.

On the other hand, people don’t have to take a Yoga class. Some studies indicate the majority of American adults never participated in one Yoga class. If you live in Colorado or California, you may find it hard to believe, but a large percentage of American adults are still sitting on the couch. How do you get them off the couch and make them realize the rewards of good health? In truth, it is a lot easier to sell people discount groceries or gasoline; especially right now.

 

Does the coach in question have any experience with teaching Yoga or running a studio in a tough economy?

Economic trends tend to change. Lately, it seems as if we see economic changes every 2-3 years. If your coach has been successfully running a Yoga studio for the past 15 to 20 years, or more, you are getting reliable information about prospering in rough waters. One option to consider is take your time developing a business plan before jumping in. If you are already up and running, you have to look at your expenses and decide if you want to research or hire a consultant. The cost to research is inexpensive, but researching takes time. Each of us is in a unique situation, but going broke on a consultant is not the solution. On the other hand, some consultants charge an hourly fee with no contract. You might gain a mountain of information in one session. You could implement everything that makes sense with the option to get a future consultation.

© Copyright – Aura Wellness Center – Publications Division

 

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3 thoughts on “Teaching Yoga As a Profession – Consultants and Mentors”

  1. Yoga today is very popular. Teaching yoga became a career and a profession because demands all over the world is overwhelming. Make sure to choose the right school that has a reliable knowledge about the practice. Aura Wellness Center has many good courses.

  2. Teaching yoga is a great profession for its prestigious level. If you are looking for à Yoga teacher consultant or coach, you may want to make sure you are getting reliable knowledge. Nice article!

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