By Kimaya Singh
Quite often, we get in a comfort zone and forget to change with the times. Sometimes the philosophy of, “if it’s not broke, doesn’t fix it” can lead to actual apathy. As a proponent of yoga, just as in other health fields, you should keep your eye on the horizon.
When to Offer New Yoga Classes
If you have not adjusted your studio’s yoga schedule or changed the posting on your website for over a year, then it is certainly time for an update. The practice of yoga is blooming worldwide and becoming more diverse than ever. It may be confusing to know which direction to take.
Sometimes a little collaboration goes a long way.
1. Put up a suggestion box in your studio and see what may interest your clients.
2. Hand out a questionnaire with descriptions of different types of yoga you are interested in offering.
3. Talk with your teachers about any ideas or interests they may like to pursue.
4. Read leading yoga magazines, which usually touch on current trends in the field.
5. Think about what you want for your studio. Is it fitness you love or spirituality?
Once you have gotten as much input as possible, you are ready to move forward with some fresh ideas. This could involve an investment in some new props. For example, if you decide to pursue Nidra yoga, you may need more pillows and blankets. If you want to try aerial yoga, you will have to purchase the hammocks.
Investments
This change will also require an investment in time from your instructors. Plan a few late-night weekend sessions to practice the new classes you would like to offer. Entice your busy instructors with some good food and drink and perhaps a financial bonus for participating.
Once you post your new classes on the schedule, it may take a little trial and error to see which of your students want to climb out of their comfort zone to try something new. You might consider making a complimentary offering of the new choices on your menu.
Even though it will take some time, money, and energy to introduce new ideas into your yoga business, you will undoubtedly benefit from making the effort to stay on the cutting edge of your field.
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