Have you noticed that only a few teachers focus on teaching private Yoga lessons? It’s not the path well traveled. These days, there are millions of people who practice Yoga on a regular basis and new students are just beginning to learn each day. The practice of Yoga has expanded from retreat centers and ashrams to mainstream settings such as: health clubs, community centers, schools, hospitals, and even jails. With new technology, it is possible to have a private lesson through Zoom or similar companies that make it possible to teach a live class remotely. Today’s private, semi-private, or group sessions by Internet, raise many possibilities for students and teachers alike.
Although there are opportunities to work as a Yoga instructor in many of these settings, a Yoga teacher may also want to consider offering private lessons to his or her students. Working as a private Yoga instructor can be both very rewarding and lucrative. You will be able to work with people who may not otherwise be able to physically attend a Yoga class. You will also be able to set your own rates and hours.
There are currently hundreds of Yoga teacher training programs for instructors throughout the world. Many of these programs offer 200 hour and 500 hour levels of teacher certifications. Despite a lagging economy, or perhaps more accurately because of the lagging economy, more and more people are turning to the calming, restorative, and stress-reducing practices learned in Yoga lessons. Yet, most programs for teachers don’t mention opportunities for teachers or teaching private Yoga lessons.
Whether you are looking to supplement your income by teaching some private Yoga lessons or want to eventually teach only on a private basis, building up your private clientele may be a wise choice. Of course, the demographic area where you teach is an important consideration when you are evaluating if you should focus on developing a private Yoga student base.
You need to work in an area where people generally have enough disposable income to pay for private Yoga instruction. It would be best to gear your marketing efforts to neighborhoods that are more affluent. You may also want to consider working through a referral agency that will place you in a hospital or medical facility where you could work with patients who are recovering from serious medical conditions.
Do keep in mind that you need to charge enough per hour to compensate yourself for travel expenses and commuting time. Don’t undervalue the convenience or quality of offering private Yoga lessons. If you are teaching private lessons over the Internet, you still have overhead costs, so you don’t want to sell yourself short. Some people think your time, education, experience, website, photography equipment, studio, Zoom membership, and all your other overhead costs are free. That said, an Internet lesson should be within the same range as an in-person lesson. We wish we could travel, teach and live a totally free life, but we also have to be realistic.
A great way to evaluate what kind of Yoga your students are interested in, and how much they would be willing to pay is to hand out questionnaires at the end of one of your classes. Ask them to give you some feedback on how much they would feel comfortable paying and what type of Yoga they would be most interested in studying on a private, one-on-one basis. As an incentive to fill out the questionnaire, you could give out gift certificates for the local coffee shop or juice bar.
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